Sunshine Sugar is pleased to announce the appointment of Adam Viertel as its new Chief Executive Officer, following an extensive search process. Adam replaces Chris Connors who announced his intention to retire earlier this year.
In making the announcement, Sunshine Sugar Deputy Chairman, Mr Stephen Wagner said; “We are pleased to welcome Adam Viertel to the business. He has a solid track record of delivering exceptional results and fostering a collaborative and inclusive work environment – traits that align with the values and culture of Sunshine Sugar and the broader NSW sugar industry.”
Mr Viertel brings over 20 years’ experience in the natural resource and agriculture sectors, including extensive experience in bulk commodity supply chains.
As the Executive General Manager of Operations at Queensland Sugar Limited (QSL) in Brisbane, he has held accountability for the strategic direction and performance of the operations division, including the successful and safe delivery of QSL’s terminal operations and asset management program across the state.
Prior to QSL, Adam held several senior operational and commercial leadership roles within Rio Tinto’s iron ore and coal businesses. His tenure at Rio Tinto spanned more than 18 years across state, national and global operational teams.
Adam holds a Bachelor of Engineering Degree along with a Master of Business Administration Degree and has completed leadership and executive education programmes at a number of international business schools.
Mr Viertel commented; “I am honoured to be joining the Sunshine Sugar team and look forward to contributing to the continued success of a business and industry with such a rich history, reputation and strong ties to the community. I am confident that together, we will achieve even more milestones and create new opportunities.”
Mr Viertel will officially take over the reins at Sunshine Sugar in early December.
[10 July 2025]